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Lloyds TSB

Welcome Wall Development.

We were commissioned by Allen International to develop for Lloyds, a concept based on their strap line
of  ‘For The Journey’, Starting by zoning the country off into areas and creating different landscapes for
each of the zones. The idea being the graphics would represent a journey across Britain from John O’Groats
to Lands End. These artworks would form the base for local landmarks, to be added for each branch.
2 years and 200 artworks were produced offsite.

Part of the work was to research the local area for each branch, and offer the client some rough choices
as to what landmarks would work well together in the composition. Once the choice had been agreed, they
were sent off to a CGI company in China, We then directed their staff on the creative representation of
each building until it was perfect. Finally, we inserted the finished landmarks into the scene and created
shadows and grass etc to bring it all to life.

On top of the 200 artworks for the ‘Welcome Walls’ there was 10 ‘meeting Room’ panels which all had
to follow on from one and other. They would represent the journey from one end of the country to the
other and would be situated in meeting rooms across the country. The landmarks on these panels did
not change from location to location, these artworks were generic in nature. 

Each local branch was a different size and therefore allocation of meeting room space differed from
branch to branch. In order to keep the look and feel consistant across the brand, each branch chose
from the meeting room deck, between 1 and 10 panels to fit their space. Making sure to chose panels
that sat next to each other. 

Branch photography Bernhard Kristinn 
https://bernhardkristinn.com/

If you are in need of a little extra help in achieving your creative goals,
need some advice or simply need to offload a project you have no
internal resource for then get in contact today. 

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