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FIFA

Logo update.


We were asked by Siegel & Gale to help them implement their tweak to the FIFA logo. The old logo that had run from 1998 until 2009 was looking dated & they decided to drop the dual hemisphere aspect of the logo in favour of just the word marque itself.

In order to make an impact the design incorporated the use of the Logo itself as a mask to allow graphic imagery from grassroots soccer imagery right through to international games & crowd shots being shown through the logo device with an added shadow on the inside negative space to give depth.

We created some other graphic elements to match & compliment the logo device & also carried out a series
of chromalin tests to see how the effect worked before finalising the artworks & supplying assets to the client.


If you are in need of a little extra help in achieving your creative goals,
need some advice or simply need to offload a project you have no
internal resource for then get in contact today. 

FIFA

storytelling

Graphic device

FIFA IMAGE

Clients